Redesigned Ad’s (School Projects)
This project was based off an KIA car ad that was against applying makeup while driving. We were to find a campaign that did not go over well and redesign it. I loved the idea KIA had and believe in this idea, however, this campaign did not work due to the fact it was hard to understand. IE: They used a landmine as a makeup case, TNT has lipstick and ect. All the makeup pieces where articles of war with a caption and nothing relating to cars. I was one of the many unsure viewers that didn’t know what some of the makeup was until reading about it. I wanted to relate the idea to cars, since it was an ad for not driving and applying. Make it more real, and punched up the message; however, I wanted to keep the sleek and clean way they had done their own ad, including keeping the black with white lettering.
- Used Photoshop and Indesign